We celebrate our birthday!

We celebrate our birthday!

We expect up to 700 million contacts – the perfect moment to advertise effectively.

We expect up to 700 million contacts – the perfect moment to advertise effectively.

Your advertising at the right time in the right place

Your advertising at the right
time in the right place

We provide advertising solutions for everyone – whether you sell on OTTO or not.

We provide advertising solutions for everyone – whether you sell on OTTO or not.

We connect you with your target audience

31 mio.

active user accounts across the Otto Group, with a new one added to OTTO every 8 seconds.

Leverage our high-quality data on purchasing behavior and brand preferences.

8.5 minutes

is the average shopping time for visitors on OTTO, with around 10 orders placed every second

2.3 mio.

visitors daily on the OTTO online shop or app.

400 mio.

ad impressions monthly through Sponsored Display Ads (SDA) and an average of 3 clicks per second on Sponsored Product Ads (SPA).

Up to 60,000

viewers tune into the OTTO Live-Shopping Shows.

Present your product or brand wherever you want

Onsite.
Enhanced visibility for your products on OTTO.

Sponsored Product Ads

SPA (Sponsored Product Ads)

Increase sales of your products with Sponsored Product Ads. Your products appear in top positions in search results or product recommendations on OTTO.

More information ›

Sponsored Display Ads

SDA (Sponsored Display Ads) onsite

With Sponsored Display Ads, you reach customers right in the midst of their decision-making process, inspiring with your products in especially relevant contexts.

Find out more ›

Live Shopping

OTTO Live Shopping

Showcase your brand in a high-quality live shopping format. Viewers interact in real time and can purchase your products directly from the stream on OTTO.

Find out more ›

Sponsored Product Ads

OTTO Advertising Sponsored Product Ads

Sample Placement

Sponsored Product Ads

OTTO Advertising Sponsored Product Ads Beispiel auf einem Mobilgerät

Sample Placement

Sponsored Product Ads

At a Glance

With Sponsored Product Ads, you reach OTTO customers with genuine purchase intent at the moment of highest attention in the product discovery and decision-making process.

Increase the visibility of your products through top placements and achieve your performance goals.

Your Benefits

Maximal visibility on product lists, search result pages, and product detail pages

Increased sales through ROAS-based optimization

Real-time auction process based on cost-per-click

Sponsored Display Ads onsite

Beispielplatzierung OTTO Advertising Sponsored Display Ads onsite

Sample Placement

Sponsored Display Ads onsite

Beispielplatzierung OTTO Advertising Sponsored Display Ads onsite

Sample Placement

Sponsored Display Ads onsite

OTTO Advertising Sponsored Display Ads Beispiel auf einem Mobilgerät

Sample Placement

Sponsored Display Ads onsite

At a Glance

With Sponsored Display Ads onsite, you can book attractive advertising spaces to increase purchase interest. Based on product interest and contextual information, your advertising is displayed to relevant customers.

Actively accompany the purchasing decision process to achieve your marketing goals in the Mid Funnel.

Your Benefits

Stimulate interest on high-traffic pages: Homepage, search result pages, article detail pages.

Prominent placements via Billboard, Skyscraper, and Mobile Content Ad.

Reach relevant customers through automated targeting.

Dynamic pricing with real-time auction model (CPM).

Live Shopping

Sample Placement

Live Shopping

Social Media, Entertainment & Interaction
Ideal for the launch of your product innovations!

At a Glance

With Live Shopping, you can authentically showcase your brand and products.

The stream is mobile-optimized within the OTTO app, allowing customers to interact in real-time via live chat with your brand ambassador and purchase products directly without leaving the stream

Deep Dive: OTTO Live Shopping ›

Your Benefits

Attracting attention from the right audience

Comprehensive promotion bundle for traffic generation

Authentic representation through your brand ambassador

Interaction and product advice via live chat

View, save, or purchase advertised items with one click during the show

Offsite.
Higher reach in powerful advertising environments.

Sponsored Display Ads

SDA (Sponsored Display Ads) offsite

With Sponsored Display Ads, you reach new customers offsite in powerful advertising environments and lead them to your brand or products on OTTO.

Find out more ›

Sponsored Display Ads offsite

Beispielplatzierung SDA (Sponsored Display Ads) Handelsblatt

Sample Placement

Sponsored Display Ads offsite

Beispielplatzierung Sponsored Display Ads: Stern

Sample Placement

Sponsored Display Ads offsite

Logoübersicht potenzieller Werbeumfelder: Handelsblatt, Zeit Online, t-online.de, stern, sueddeutsche.de, watson, ImmoScout24, GMX, Focus, Cosmopolitan, Web.de, kleinanzeigen, Bild.de

Potential Advertising Environments

Sponsored Display Ads offsite

also book onsite
Ignite interest in your brand & products

At a Glance

With Sponsored Display Ads offsite, you can book attractive advertising spaces outside of OTTO. Increase the reach and attention for your brand and products. You reach relevant customers based on automated and data-driven targeting.

Guide additional buyers to your products at OTTO. This way, you achieve your marketing goals in the Upper and Mid Funnel!

Your Benefits

Stimulate interest on high-traffic pages of our partners (stern.de, handelsblatt.de, etc.)

Prominent placements using diverse advertising formats (IAB standards)

Reach relevant customers through automated targeting

Dynamic pricing with real-time auction model (CPM)

Digital out of Home

based on P.N.T.A.

OTTO x JBL Beispielplatzierung DOOH

Sample Placement

Digital out of Home

based on P.N.T.A.

Segments from Socio, Interest, Lifestyle, and more.
Effective budget allocation through targeting

At a Glance

Reach the right audience at the right time and place with Digital Out of Home based on P.N.T.A.

Profile Environmental Targeting (P.N.T.A.) allows you to target your one-to-many campaigns to the right audience. User profiles are identified in relation to the geobased environment. Scatter losses are a thing of the past!

Your Benefits

Targeted delivery of your campaigns through individual targeting

Efficient budget allocation through offsite targeting increases your advertising pressure

Premium inventory in public spaces

Offline.
Directly at potential customers’ homes.

Package Inserts

Surprise potential new customers with package inserts, promotional offers, or samples in OTTO packages. You can reach over 20 million OTTO customers nationwide in no time!

More information ›

Package Inserts

OTTO Advertising Paketbeilagen

Sample Placement

Paketbeilagen

Reach across all of Germany

At a Glance

Utilize the reach of OTTO and place your flyers or samples in the next OTTO package.

With package inserts, you reach customers in a positively charged moment, capturing their maximum attention.

Benefit from various formats and extensive coverage across Germany in no time.

Your Benefits

High reach for maximum attention

Option for high volumes for increased advertising pressure

Industry exclusivity

Best Case
Brandson

More brand awareness, more traffic, more visibility – that’s how Brandson improved its performance.

Read more ›

News & Events

View more News and Events ›

Guidelines and Downloads

Tech Specs

Learn everything about the guidelines for Sponsored Display Ads here.

GTC (AGB)

Download the General Terms and Conditions (GTC) for our collaboration here.

Curious to find out more?
Let’s talk.

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