Werden Sie Teil der wichtigsten Verkaufsaktion des Jahres: Black Friday

Black Friday
 at OTTO

Be part of the most important campaign of the year and gain maximum sales success.

OTTO DSP

Real-time campaign booking in premium environments – precise advertising at every stage of the funnel.

Discover now
Ihre Werbung zur richtigen Zeit am richtigen Ort

Your advertising at the right time in the right place

We provide advertising solutions for everyone – whether you sell on OTTO or not.

We connect you with your target audience

31 Mio. aktive Nutzerkonten in der Otto Group und alle 8 Sekunden kommt ein neues bei OTTO hinzu.

31 mio.

active user accounts across the Otto Group, with a new one added to OTTO every 8 seconds.

Leverage our high-quality data on purchasing behavior and brand preferences.

8,5 Min. shoppen Besucher*innen durchschnittlich bei OTTO und lösen etwa 10 Bestellungen pro Sekunde aus.

8,5 min.

visitors store at OTTO on average and place up to 35 orders per second.

ø 5 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

ø 7 Clicks

per second on Sponsored Product Ads (SPA).

400 Mio. AdImpressions monatlich über Sponsored Display Ads (SDA) und ø 3 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

Over
5 mrd.

Ad Impressions per month only at OTTO.

OTTO Live Shopping

Up to
60.000

viewers tune into the OTTO Live-Shopping Shows.

31 Mio. aktive Nutzerkonten in der Otto Group und alle 8 Sekunden kommt ein neues bei OTTO hinzu.

31 mio.

active user accounts across the Otto Group, with a new one added to OTTO every 8 seconds.

Leverage our high-quality data on purchasing behavior and brand preferences.

OTTO Live Shopping

Up to 60.000

viewers tune into the OTTO Live-Shopping Shows.

8,5 Min. shoppen Besucher*innen durchschnittlich bei OTTO und lösen etwa 10 Bestellungen pro Sekunde aus.

8,5 min.

visitors store at OTTO on average and place up to 35 orders per second.

ø 5 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

ø 5 Clicks

per second on Sponsored Product Ads (SPA).

400 Mio. AdImpressions monatlich über Sponsored Display Ads (SDA) und ø 3 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

Over
3 mrd.

Ad Impressions per month only at OTTO.

Present your product or brand wherever you want

Onsite. Enhanced visibility for your products on OTTO.

Newsletter

Effectively increase your brand awareness with our newsletter. Benefit from prominent placements, comprehensive reach and targeted targeting according to affinity.

More information
Newsletter

Offsite. Higher reach in powerful advertising environments.

Offline. Directly at potential customers’ homes.

News and Events

View more News and Events

Guidelines and Downloads

Tech Specs

Learn everything about the technical specifications for advertising solutions from OTTO Advertising here.

Read more

GTC (AGB)

Download the General Terms and Conditions (GTC) for our collaboration here.

GTC Media services
GTC Live Shopping Events

Curious to find out more?
Let's talk.

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