Otto Advertising

Others reach many. We reach the right ones.

Maximize campaign impact with our proprietary in-house technology.

Successful on OTTO:
Our Service Partners support you!

To successfully expand your business at OTTO, you can utilize support in many areas – from technical integration to effective marketing measures. Find out about the services of agencies and integrators in our new Partner Directory.

⟩ More information

Woman looking at a laptop with the SDA Self-Service booking interface in the OTTO Partner Portal.

SDA self-service
– greater individuality, more options, enhanced performance

Our optimized self-service offering combines intelligent automation with individual targeting options, allowing you to manage your campaigns precisely and efficiently.

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We connect you with your target audience

31 Mio. aktive Nutzerkonten in der Otto Group und alle 8 Sekunden kommt ein neues bei OTTO hinzu.

31M.

active user accounts across the Otto Group, with a new one added to OTTO every 8 seconds.

Leverage our high-quality data on purchasing behavior and brand preferences.

8,5 Min. shoppen Besucher*innen durchschnittlich bei OTTO und lösen etwa 10 Bestellungen pro Sekunde aus.

ø 5,9B.

ad Impressions per month only at OTTO.

ø 5 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

ø 7 Clicks

per second on Sponsored Product Ads (SPA).

400 Mio. AdImpressions monatlich über Sponsored Display Ads (SDA) und ø 3 Klicks pro Sekunde auf Sponsored Product Ads (SPA).


8.5 min.

visitors store at OTTO on average and place up to 35 orders per second.

OTTO Live Shopping

over
3M.

qVisits per day.

31 Mio. aktive Nutzerkonten in der Otto Group und alle 8 Sekunden kommt ein neues bei OTTO hinzu.

31 mio.

active user accounts across the Otto Group, with a new one added to OTTO every 8 seconds.

Leverage our high-quality data on purchasing behavior and brand preferences.

OTTO Live Shopping

Over 3 mio.

qVisits per day.

8,5 Min. shoppen Besucher*innen durchschnittlich bei OTTO und lösen etwa 10 Bestellungen pro Sekunde aus.

8,5 min.

visitors store at OTTO on average and place up to 35 orders per second.

ø 5 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

ø 5 Clicks

per second on Sponsored Product Ads (SPA).

400 Mio. AdImpressions monatlich über Sponsored Display Ads (SDA) und ø 3 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

ø
5,9 mrd.

Ad Impressions per month only at OTTO.

Present your product or brand wherever you want

Onsite. Enhanced visibility for your products on OTTO.

Newsletter

Effectively increase your brand awareness with our newsletter. Benefit from prominent placements, comprehensive reach and targeted targeting according to affinity.

More information
Newsletter

Offsite. Higher reach in powerful advertising environments.

Offline. Directly at potential customers’ homes.

OTTO Partner News

Guidelines and Downloads

Tech Specs

Learn everything about the technical specifications for our advertising solutions here.

Read more

GTC (AGB)

Download the General Terms and Conditions (GTC) for our collaboration here.

GTC Media services

Curious to find out more?
Let's talk.

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