Ihre Werbung zur richtigen Zeit am richtigen Ort

We celebrate our birthday!

We expect up to 700 million contacts – the perfect moment to advertise effectively.

Ihre Werbung zur richtigen Zeit am richtigen Ort

Your advertising at the right time in the right place

We provide advertising solutions for everyone – whether you sell on OTTO or not.

We connect you with your target audience

31 Mio. aktive Nutzerkonten in der Otto Group und alle 8 Sekunden kommt ein neues bei OTTO hinzu.

31 mio.

active user accounts across the Otto Group, with a new one added to OTTO every 8 seconds.

Leverage our high-quality data on purchasing behavior and brand preferences.

8,5 Min. shoppen Besucher*innen durchschnittlich bei OTTO und lösen etwa 10 Bestellungen pro Sekunde aus.

8,5 min.

visitors store at OTTO on average and place around 35 orders per second.

ø 5 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

ø 5 Clicks

per second on Sponsored Product Ads (SPA).

400 Mio. AdImpressions monatlich über Sponsored Display Ads (SDA) und ø 3 Klicks pro Sekunde auf Sponsored Product Ads (SPA).

Over 3 mrd.

Ad Impressions per month
only at OTTO.

Bis zu 60.000 Zuschauer*innen verfolgen die OTTO Live-Shopping Shows.

Up to 60.000

viewers tune into the OTTO Live-Shopping Shows.

Present your product or brand wherever you want

Onsite. Enhanced visibility for your products on OTTO.

Sponsored Product Ads

Increase sales of your products with Sponsored Product Ads. Your products appear in top positions in search results or product recommendations on OTTO.

More information
OTTO Advertising Sponsored Product Ads

Sponsored Display Ads

With Sponsored Display Ads, you reach customers right in the midst of their decision-making process, inspiring with your products in especially relevant contexts.

More information
OTTO Advertising Sponsored Display Ads onsite

Live Shopping

Showcase your brand in a high-quality live shopping format. Viewers interact in real time and can purchase your products directly from the stream on OTTO.

More information
OTTO Live Shopping

Newsletter

Effectively increase your brand awareness with our newsletter. Benefit from prominent placements, comprehensive reach and targeted targeting according to affinity.

More information
Newsletter

Sponsored Product Ads

OTTO Advertising Sponsored Product Ads

Sample Placement

Sponsored Product Ads

OTTO Advertising Sponsored Product Ads Beispiel auf einem Mobilgerät

Sample Placement

Sponsored Product Ads

At a Glance

With Sponsored Product Ads, you reach OTTO customers with genuine purchase intent at the moment of highest attention in the product discovery and decision-making process.

Increase the visibility of your products through top placements and achieve your performance goals.

Your Benefits

Maximal visibility on product lists, search result pages, and product detail pages

Increased sales through ROAS-based optimization

Real-time auction process based on cost-per-click

Sponsored Display Ads onsite

Beispielplatzierung OTTO Advertising Sponsored Display Ads onsite

Sample Placement

Sponsored Display Ads onsite

Beispielplatzierung OTTO Advertising Sponsored Display Ads onsite

Sample Placement

Sponsored Display Ads onsite

OTTO Advertising Sponsored Display Ads Beispiel auf einem Mobilgerät

Sample Placement

Sponsored Display Ads onsite

At a Glance

With Sponsored Display Ads onsite, you can book attractive advertising spaces to increase purchase interest. Based on product interest and contextual information, your advertising is displayed to relevant customers.

Actively accompany the purchasing decision process to achieve your marketing goals in the Mid Funnel.

Your Benefits

Stimulate interest on high-traffic pages: Homepage, search result pages, article detail pages.

Prominent placements via Billboard, Skyscraper, and Mobile Content Ad.

Reach relevant customers through automated targeting.

Dynamic pricing with real-time auction model (CPM).

Live Shopping

Sample Placement

Live Shopping

Social Media, Entertainment & Interaction
Ideal for the launch of your product innovations!

At a Glance

With Live Shopping, you can authentically showcase your brand and products.

The stream is mobile-optimized within the OTTO app, allowing customers to interact in real-time via live chat with your brand ambassador and purchase products directly without leaving the stream

Deep Dive: OTTO Live Shopping

Your Benefits

Attracting attention from the right audience

Comprehensive promotion bundle for traffic generation

Authentic representation through your brand ambassador

Interaction and product advice via live chat

View, save, or purchase advertised items with one click during the show

Newsletter

OTTO Newsletter

Sample placement

Newsletter

At a glance

By placing an ad in our newsletter, you can specifically promote your assortment and brand to the relevant target group and actively increase brand visibility.

The high-reach OTTO newsletter is sent to assortment-affine customers on Wednesdays and Sundays

Your benefits

High reach of up to 1 million customers

Low ad waste through targeted assortment-based delivery

Actively support purchase decisions with direct links to your assortment

1Average values, vary depending on the product range, season or design of the advertising material; click-to-open rate of the advertising space

Offsite. Higher reach in powerful advertising environments.

Sponsored Display Ads

With Sponsored Display Ads, you reach new customers offsite in powerful advertising environments and lead them to your brand or products on OTTO.

More information
OTTO Advertising Sponsored Product Ads offsite

Sponsored Display Ads offsite

Beispielplatzierung SDA (Sponsored Display Ads) Handelsblatt

Sample Placement

Sponsored Display Ads offsite

Beispielplatzierung Sponsored Display Ads: Stern

Sample Placement

Sponsored Display Ads offsite

Logoübersicht potenzieller Werbeumfelder: Handelsblatt, Zeit Online, t-online.de, stern, sueddeutsche.de, watson, ImmoScout24, GMX, Focus, Cosmopolitan, Web.de, kleinanzeigen, Bild.de

Potential Advertising Environments

Sponsored Display Ads offsite

also book onsite
Ignite interest in your brand & products

At a Glance

With Sponsored Display Ads offsite, you can book attractive advertising spaces outside of OTTO. Increase the reach and attention for your brand and products. You reach relevant customers based on automated and data-driven targeting.

Guide additional buyers to your products at OTTO. This way, you achieve your marketing goals in the Upper and Mid Funnel!

Your Benefits

Stimulate interest on high-traffic pages of our partners (stern.de, handelsblatt.de, etc.)

Prominent placements using diverse advertising formats (IAB standards)

Reach relevant customers through automated targeting

Dynamic pricing with real-time auction model (CPM)

Offline. Directly at potential customers’ homes.

Package Inserts

Surprise potential new customers with package inserts, promotional offers, or samples in OTTO packages. You can reach over 20 million OTTO customers nationwide in no time!

More information

Package Inserts

OTTO Advertising Paketbeilagen

Sample Placement

Paketbeilagen

Reach across all of Germany

At a Glance

Utilize the reach of OTTO and place your flyers or samples in the next OTTO package.

With package inserts, you reach customers in a positively charged moment, capturing their maximum attention.

Benefit from various formats and extensive coverage across Germany in no time.

Your Benefits

High reach for maximum attention

Option for high volumes for increased advertising pressure

Industry exclusivity

News und Events

View more News and Events

Vorgaben und Downloads

Tech Specs

Learn everything about the guidelines for Sponsored Display Ads here.

Read more

GTC (AGB)

Download the General Terms and Conditions (GTC) for our collaboration here.

AGB Media services
AGB Live Shopping Events

Curious to find out more?
Let’s talk.

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