Effective advertising in the right target audience with OTTO Advertising

OTTO Advertising is one of the three strategic pillars of the new business model of the OTTO platform. Advertising marketing is of strategic importance for the company’s success. Our clients include advertisers, media agencies, and retail agencies.

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Tipps für zielgruppenorientierte Werbung

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We offer advertisers and agencies full-funnel solutions, leveraging our first-party data and insights to reach audiences at the right time, in the right place, and with the right message. We provide advertising products onsite and offsite, in managed and self-service formats, to best support advertisers in achieving their goals.

1st Party data is more meaningful than 3rd Party data!

Benefit from our high-quality data, including insights on purchasing behavior and brand preferences from over 31 million user accounts. These insights are crucial for efficient advertising, especially when targeting searching shoppers.”

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