Significant performance increase of SPA campaign thanks to managed service
Significant performance increase of SPA campaign thanks to managed service
Find out how Amica successfully increased sales of selected cooker sets through the use of Sponsored Product Ads in the managed service and targeted campaign optimisations.
Amica, a long-standing partner of OTTO in the household electronics sector, uses OTTO Advertising’s managed service to effectively implement its advertising campaigns. In 2024, a SPA campaign was managed and optimised by OTTO Advertising’s account management team over a period of seven months.
The objectives from Amica
• Increased visibility
• Significant increase in sales
The results
ROAS over the entire campaign term (benchmark: 780%)
Clicks per day after optimisation through Managed Service
Number of units sold after optimisation through managed service
Increased performance through optimisation in the managed service
The optimisation in OTTO Advertising’s managed service significantly increased the campaign performance. The clicks per day on the selected SPA articles increased by an impressive 85%, while the units sold rose by 78%. The ROAS was 1080% over the entire campaign period, beating the benchmark by 39%.
“Together with the expertise of OTTO Advertising’s account management, we were able to significantly improve the performance of our campaign once again and are very satisfied with the results. We can very well imagine another campaign of this type in the managed service.”
“The collaboration with Amica was very trusting and efficient. We are delighted that we were able to support Amica with our managed service and expertise to successfully implement the SPA campaign and would like to thank them for the trust they have placed in us.”
How the Amica campaign was implemented and optimised
Amica decided to book Sponsored Product Ads for three of its articles. OTTO Advertising Account Management implemented the campaign and monitored it throughout its entire duration in order to continuously identify optimisation potential and maximise performance. After an initial analysis phase, Amica and Account Management decided on the following optimisations:
• Focusing the number of articles on the two articles that have performed best so far
• Increasing the maximum CPCs to significantly increase the chance of playout
• Increasing the previous budget volume by +20%
The strategic adjustments led to a significant increase in campaign performance and emphasise the effectiveness of OTTO Advertising’s managed service. Be inspired by these results, discover more cases and find out how your company can benefit from our advertising solutions.
Sponsored Product Ads (SPA) give your products significantly higher visibility on OTTO through top placements on the 1st page of product listings, search results and product detail pages on OTTO.
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