Best Case

How Ankermann almost sixfolded its revenue thanks to its first SPA booking

Best Case

Best Case

How Ankermann almost sixfolded its revenue thanks to its first SPA booking

Learn how Ankermann almost sixfolded its revenue just a few months after starting sales on OTTO, thanks to its first-time booking of Sponsored Product Ads and the support from the marketplace agency mala markets.

Ankermann Logo
Ankermann Logo

Learn how Ankermann almost sixfolded its revenue just a few months after starting sales, thanks to its first-time booking of Sponsored Product Ads and the support from the marketplace agency mala markets.

The partner Ankermann has been selling products of its own brand on OTTO in the categories Desktop PC and complete-computer-systems since summer 2024. The marketplace agency mala markets was appointed by Ankermann to take over the strategic and operational support for the marketing activities on OTTO.

Right from the sales launch on OTTO, Ankermann used Sponsored Product Ads to significantly increase the immediate visibility and sales of its products, especially during the most important sales phase of the year. The result of this launch strategy is impressive.

The results

Top 10

Best-selling brand in the Complete Computer Systems category on OTTO

+ %

Revenue growth within just four months to a mid-six-figure revenue

Rank 5

Number of orders in the Desktop PCs category on OTTO

Ankermann gains market share under high competitive pressure through the first-time use of SPA and becomes one of the most successful brands in its categories.

You too can use SPA when starting on OTTO, but also as an existing marketplace partner, to immediately increase your visibility and the sales of your products.

Ankermann Computer is a specialist in the PC sector in Germany. The company produces powerful systems under its own brand and sells them successfully. In addition to production, Ankermann deals with quality assurance and sales, but also with the repair of PCs and laptops – since 1997, still in its own workshop.

Ankermann Computer is a specialist in the PC sector in Germany. The company produces powerful systems under its own brand and sells them successfully. In addition to production, Ankermann deals with quality assurance and sales, but also with the repair of PCs and laptops – since 1997, still in its own workshop.

mala markets is a specialized marketplace agency with a full-service range of offerings. The team supports companies in the areas of strategy, content, and advertising. As a boutique agency, mala markets focuses on selected partnerships – for individual support, measurable results, and sustainable success. The 15-member agency team combines expertise and practical relevance with creativity and passion.

Sponsored Product Ads (SPA) give your products significantly higher visibility on OTTO through top placements on the 1st page of product listings, search results and product detail pages on OTTO.

More information

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