Memory PC becomes a leading brand in the product range through Sponsored Product Ads
Memory PC becomes a leading brand in the product range through Sponsored Product Ads
With our SPA Self Service, you can independently create, book, and manage your own campaigns in the OTTO Partner Portal (OPC). Memory PC aimed to significantly increase the visibility and sales of its products on OTTO and therefore booked a Sponsored Product Ads campaign in Self Service for the first time. The results achieved are impressive.
The results
Number 1
in the Complete Computer Systems product range
Average orders per day in the first month with SPA booking
Decreasing expenditures
for SPA during the campaign period
The visibility of Memory PC brand products significantly increased immediately with the start of the SPA campaign. Both the average views of the product detail pages (PDPs) and the average number of orders per day increased many times over and reached peak values.
The increased interest in the brand and the higher product views boosted relevance compared to the pre-campaign period and led to an improved organic placement of all the brand’s products on the search results pages.
The campaign was able to positively influence the brand’s growth right from the start and generated an increase in product views and average daily orders in a short time – while simultaneously decreasing the campaign budget.
Sponsored Product Ads (SPA) give your products significantly higher visibility on OTTO through top placements on the first page of product listings, search results and product detail pages on OTTO.
More information
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