Samsung launches the new S25 series with the SDA Conversion Strategy.
Samsung launches the new S25 series with the SDA Conversion Strategy.
At launch, Samsung’s new Galaxy S25 series was immediately available on OTTO, Germany’s largest online shop. To achieve maximum visibility and boost sales in the highly competitive smartphone category, Samsung leveraged OTTO Advertising’s SDA Conversion Strategy. As a long-standing partner of OTTO and the world’s best-selling smartphone brand in 2024, Samsung received comprehensive support from the Managed Service team for the campaign’s implementation and performance optimization – with impressive results:
The results
1.7 M.
Ad-Impressions
within 5 weeks
ROAS 3
measures advertising effectiveness exclusively for the advertised products
Within just 5 weeks, the campaign generated over 1.7 million impressions on prominent ad placements across OTTO. These ads were strategically targeted at users actively engaging with smartphone/smartwatch content or the Samsung brand. This approach successfully translated heightened market attention directly into purchase opportunities.
The precise target audience approach resulted in an exceptional ROAS 3 of 5027% – an outstanding figure at the product level. ROAS 3 measures advertising effectiveness exclusively for the advertised products – in this instance, the new Galaxy S25 models. This signifies that the allocated advertising budget generated over 50 times the revenue. Every euro invested in advertising yielded €50 in sales, a clear indicator of a highly efficient campaign.
On January 22, 2025, Samsung officially unveiled its new Galaxy S25 series during the ‘Samsung Unpacked’ event. The lineup includes the Galaxy S25, S25+, and S25 Ultra models, all boasting significant enhancements over their predecessors, such as a revamped design, a more powerful processor, and an expanded display.
With Sponsored Product Ads (SPA), your products gain significantly higher visibility on OTTO through top placements on the first page of product lists, search results, and product detail pages on OTTO.
More information
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