SASSYCLASSY becomes OTTO Marketing-Star
SASSYCLASSY becomes OTTO Marketing-Star
SASSYCLASSY recognized this and optimized its advertising strategy with OTTO Advertising starting November 2024. The success followed immediately:
Achievements
on average
SPA ROAS with ad-spendings multiplied
market share in the fabric trousers category YoY
Using SPA as the core advertising solution to improve conversion, SASSYCLASSY also deployed self‑service deals to boost sell‑through. By effectively using the “Deal of the Week” on high‑performing products, revenue increased by 34 %. Overall, market share in the fabric trousers category grew by more than 50 %.
We asked SASSYCLASSY to reveal the strategy behind this rapid success
- The number of salable products doubled.
- Advertising spend was increased multiple‑fold.
- Granular and flexible product‑level control.
- Optimization governed by ROAS over time.
- Combination of performance‑driven advertising solutions.
„We give every product a fair chance to perform. With OTTO Advertising’s performance products, we find out what sells well and what customers love. We monitor closely and replace what doesn’t work with new items. That way our assortment stays interesting and attractive.“
„Every advertising solution needs time to take effect. Test campaigns over an extended period, let them run, and only then evaluate and make adjustments. Think big and invest in your growth on OTTO to achieve long‑term success and unlock your brand’s full potential.”
About the Marketing-Star Award:
At this year’s OTTO Partner Connect Day, OTTO Advertising will present the Marketing Star Award for the first time. The category recognizes a marketplace partner who, over the past 12 months, has significantly boosted their visibility and sales on OTTO through a strategic application of OTTO Advertising’s ad solutions
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