Become a Top Seller at OTTO in Just 8 Weeks with Sponsored Product Ads
Become a Top Seller at OTTO in Just 8 Weeks with Sponsored Product Ads
Discover how Yisora became the top-selling brand in OTTO’s highly competitive cordless vacuum cleaner category through a self-managed Sponsored Product Ads (SPA) campaign lasting eight weeks.
A marketplace partner has been distributing the Yisora brand on OTTO since late 2023. To boost product visibility among 200 competitors in the cordless vacuum cleaner segment and establish itself as a relevant brand, the partner strategically employed Sponsored Product Ads.
Yisora’s Goals:
• Increase reach and visibility
• Establish the brand within the product category
• Significantly increase product sales
The results
Up to
Sales uplift compared to periods with lower SPA ad investments
Up to
daily ad impressions
Significant Increase in Visibility and Sales
During the campaign, Yisora’s cordless vacuum cleaners were displayed far more frequently, leading to substantial growth in sales.
Yisora’s Strategy
In April 2024, Yisora initiated an SPA campaign, achieving impressive results within the first weeks. Consequently, the partner gradually increased both the campaign budget and the maximum CPC for individual products to fully leverage the campaign’s potential.
Successful Measures:
1. Focusing on a few attractive products
2. Gradually increasing maximum CPC
Sponsored Product Ads (SPA) give your products significantly higher visibility on OTTO through top placements on the first page of product listings, search results and product detail pages on OTTO.
More information
Tips and Learnings for Your Campaigns
By booking Sponsored Product Ads and setting competitive CPCs for your promoted products, you can rapidly gain market share and achieve lasting visibility and significance in your category. SPA can help replace initially missing organic visibility through paid advertisements, highlighting appealing product details to customers, as demonstrated by Yisora’s competitive pricing.
Be inspired and seize the opportunities offered by Sponsored Product Ads to position your brand successfully!
Discover more best-case examples or learn more about your advertising opportunities as an OTTO marketplace partner.