Digital out of Home
DOOH
Digital out of Home at OTTO enables you to achieve precisely targeted One-to-Many communication at attractive touchpoints. Increase your brand awareness in relevant target groups – exactly where your target group currently is.
Precise target group addressing at attractive locations
With our DOOH offering via OTTO’s own Programmatic Stack, we combine high-reach DOOH locations with high-quality targeting solutions. The first-party data from 31 million active user accounts of the Otto Group form the basis for precise and effective upper-funnel campaigns. Benefit from large-format, digital out-of-home inventory from first-class publisher partners such as Ströer and SSP1 at attractive DOOH locations like shopping centers, train stations, subway and suburban train stations, airports, gas stations, and doctor’s offices.
First Party Data from
31 Mio.
active user accounts of the Otto Group
More than
50,000
screens at attractive DOOH locations in the DACH region
„Digital out of Home thought further. With our solution, we use the first-party data of the Otto Group to reach exactly your customers based on target group affinities. The result: maximum precision and minimal wastage..“
Overview of Digital out of Home
First Party Data
Targeted campaign delivery based on first-party data on the consumer behavior of 31 million active user accounts of the OTTO Group, while taking data protection into account.
Effective
Targeting
Utilize customized targeting solutions for your One2Many communication. The combination of data on demographics, purchase interest and intent, as well as location and movement data, enables efficient target group addressing.
Efficient use
of budget
Reduce wastage through diverse targeting segments and by considering target group affinities.
Attractive DOOH
locations
Benefit from more than 50,000 screens at attractive DOOH locations in the DACH region such as airports, train stations, shopping centers, gas stations, and many more.
Uplift throughout
the entire funnel
Achieve positive effects throughout the entire funnel with high visibility for your branding campaign.
Programmatic
Stack
Benefit from more transparency and optimized budget utilization through OTTO’s proprietary Programmatic Stack. Additionally, combine DOOH effectively with your display campaigns
Efficient campaigns through precise targeting
What’s special about DOOH campaigns at OTTO are the diverse targeting options based on our own first-party data. Together with you, we develop a customized target group approach and use the following targeting segments for this:
- Personas
- Demographics
- Interests
- Intent
- Geography
In addition to individual targeting options, we use a target group affinity solution for campaign delivery: We analyze when and where your target group is particularly often present. Your campaigns will only be displayed in the appropriate environment and time window when there is an above-average target group presence. This way, you reach your target group with maximum relevance and minimal wastage – at the right time in the right place.
Why should you book a DOOH campaign with OTTO?
DOOH is an upper-funnel advertising solution that allows you to achieve high reach and generate attention for your brand. Based on OTTO’s first-party data and our target group-specific delivery, we also enable efficient campaign execution and precise targeting of your audience.
Campaign delivery is carried out via OTTO’s own Programmatic Stack. Coupled with our first-party data, this offers maximum independence from external service providers and data providers, thus leading to higher efficiency for your campaign.
How does the delivery of a DOOH campaign work?
In the delivery of DOOH campaigns, in addition to our targeting segments, we use a specially developed target group affinity solution that combines location and movement data with the selected targeting segments. Campaigns are thus displayed exactly at the right time in the right place.
How much does a DOOH campaign cost?
DOOH campaigns are delivered on a Cost-per-Mille (= CPM) basis. This involves a dynamic pricing model with a real-time auction process, where the highest bid represents the purchase price. The media budget is deposited as a daily budget during booking, which is then invested.
Where can I find the specifications for ad creative design?
You can find specifications for the technical and creative design of DOOH advertising materials in the OTTO Brand Hub.