Live Shopping
at OTTO
Discover real-time brand interaction. Live shopping combines entertainment and social media in an inspiring way, sparking viewers’ desire to shop.
Boost sales or create awareness?
OTTO Live Shopping can do both!
Highlight your brand and products through storytelling and interaction, showcasing unique items and shopping ideas.
Live shopping offers an entertaining shopping experience via live stream. Leverage inspiring product presentations: Whether your goal is to create awareness for your brand or boost product sales.
Get inspired
We create a seamless user experience and genuine customer engagement.
Reach millions of potential viewers through push notifications, promotions on OTTO, and organic reach on social media. Entertain, inspire, and inform your customers in real time via livestream on OTTO, where viewers can purchase featured products directly from the stream without hitting pause. Engage with your customers through live chat, creating a seamless and unmatched shopping experience.
Reach and inspire customers.
Up to
60,000
potential customers per show
More than
2,500
interactions per show
Push notifications to up to
3,2 M.
users
60%
of viewers watch the show in the media library
Nearly 2x
more revenue from other brand products in the two weeks following the show
Live shopping is a growing market trend in Europe, combining key advantages of already successful sales channels: teleshopping, online shopping, conversational commerce, and social media livestreaming.
OTTO Live Shopping at a Glance
Genuine
Customer Engagement
Build a closer connection between your brand and customers through direct interaction.
Increased
Awareness
Enhance brand visibility and recall among potential customers, extending beyond the Live Shopping Show.
Authentic
Guidance
Explain your products and address your customers’ online shopping challenges: lack of inspiration and personalized advice.
More
Reach
Benefit from maximum exposure to engaged customers through OTTO app push notifications and organic reach on social media.
More
Sales
Generate sales during and after the show through a seamless purchase process, direct product placements, and the Click & Stream feature.
Long-term
Effects
Benefit from positive effects through four-digit add-to-wishlist activities and up to 6 months of visibility for the Live Shopping Show in the media library.
Your Options for Booking OTTO Live Shopping
Basic
Customized
What is Live Shopping?
Live Shopping is an interactive and entertaining real-time shopping experience through a livestream, offered in two formats. An OTTO product promoter hosts the show live (without guests), showcasing individual products and shopping ideas. The location is a neutral studio set provided by OTTO, including equipment and crew. Viewers have the opportunity to chat with brand product experts and other viewers, receive advice, and actively participate in the show.
How does the chat function work in Live Shopping?
The chat function enables direct interaction between viewers and the host or product expert, including OTTO product advice via chat. The chat and product highlights remain visible in the media library.
How do you book Live Shopping? What should you consider?
Both formats can be booked as either a Monobrand or a Multibrand show. Monobrand means the Live Shopping episode focuses exclusively on your brand. In the Multibrand show, however, multiple brands share the attention of our viewers.
How does OTTO Live Shopping take place?
Live Shopping is an innovative marketing product from OTTO Advertising, displayed on OTTO (Desktop, Mobile, and App). During the live show, products are showcased in an engaging way, allowing viewers to purchase directly from the stream without pausing. The OTTO app is optimized weekly.
