Lower media dispersion, higher impact: Data-driven CTV
CTV advertising combines the emotional impact of the big screen with precise, data-driven delivery. Leveraging high-quality OTTO first-party data, you can reach your target audiences more accurately while reducing media dispersion. Our proprietary OTTO programmatic stack ensures efficient and transparent campaign management. At the same time, you benefit from waipu.tv’s premium inventory, offering 100% brand safety and very high viewability—for maximum impact of your branding campaigns.
First Party Data from
31 Mio.
active user accounts of the Otto Group
More than
170
waipu.tv channels: the best of free TV, pay TV, and VoD
„Connected TV elevates brand communication to the next level: we combine the emotional power of the big screen with the precision of our OTTO first-party data and a high-performance programmatic stack. This enables our partners to reach their target audiences efficiently and in a brand-safe environment.“
Overview of Connected TV
First Party Data
Targeted campaign delivery based on first-party data on the consumer behavior of 31 million active user accounts of the OTTO Group, while taking data protection into account.
Attractive
Targeting Segments
Take your branding campaigns to the next level: our OTTO first-party data on demographics, purchase interest, intent, and geography enables highly precise and efficient audience targeting in TV environments.
Premium
Advertising Environments
The best of free TV, pay TV, and VoD: curated, high-quality advertising environments from our partner waipu.tv.
High Viewability and
100% Brand Safety
Get the most out of your campaign: Connected TV delivers high visibility for your brand and products—within premium, brand-safe advertising environments.
Efficient
budget allocation
No hidden SSP costs—just transparent fees. Keep your budget where it delivers impact: in your campaign.
Programmatic
Stack
Benefit from greater transparency and optimized budget allocation with OTTO’s proprietary programmatic stack. Seamlessly integrate CTV with your display and DOOH campaigns.
Efficient campaigns through precise targeting
What’s special about CTV campaigns at OTTO are the diverse targeting options based on our own first-party data. Together with you, we develop a customized target group approach and use the following targeting segments for this:
- Personas
- Demographics
- Interests
- Intent
- Geography
How much does a CTV campaign cost?
CTV campaigns are delivered on a Cost-per-Mille (= CPM) basis. This involves a dynamic pricing model with a real-time auction process, where the highest bid represents the purchase price. The media budget is deposited as a daily budget during booking, which is then invested.
Where can I find the specifications for ad creative design?
You can find specifications for the technical and creative design of CTV advertising materials in the OTTO Brand Hub.