OTTO Deals
Boost your visibility and drive sales with eye-catching promotions like the deal of the week (“Deal der Woche”) or deal of the month (“Deal des Monats”).
Significantly boost your sales with deals.
Deals are a time-limited, low-funnel marketing strategy at OTTO that helps you increase your conversion rate through targeted incentives.
With eye-catching labeling, you can highlight your products, and the prominent placement of deals boosts visibility. With different types of deals, you make your offers more attractive to customers. Depending on your needs and objectives, you can choose between the deal of the week and the deal of the month.
Your benefits of Deals on OTTO at a glance
Enhanced visibility
With eye-catching product labeling, you stand out from the competition and achieve greater visibility among your relevant target groups.
More sales
Influence the purchasing decisions of potential customers with greater incentives, leading to increased sales.
Prominent placement
Reach more customers with a prime position in the sales section.
More trust
Leverage OTTO’s established reputation and build customer trust through clear labeling.
Both options lead to a sustainable increase in orders.
Eye-catching labeling, prominent placements, and price reductions in the deal of the week and deal of the month drive more orders – even sustainably beyond the deal period. With live reporting, you can track the performance of your campaign in real-time.
Average Orders per Day; Indexed Order Volumes;
Analysis Period: 365 Days
This is how your products are showcased as Deals on OTTO.
Deals are prominently highlighted throughout the customer journey. OTTO customers can discover deals in product and search result lists, via navigation, in dedicated promotional shops, or through context-based teaser areas. Automated and personalized targeting ensures visibility within the relevant target group.
Can I participate in multiple deals at the same time?
Yes, participation in different types of deals with various products is possible simultaneously.
When will I receive a report?
After the deal goes live, you will receive a live report including performance KPIs in the OTTO Partner Connect booking portal (views, clicks, CTR, eCPC, ad spend, sales, ROAS).
How much does a deal cost?
There are both free and paid deals. The cost for the deal of the week and deal of the month is charged per product reference and only applies after actual display. Variants of the underlying product are included in the price.
How do I book deals?
The deal of the week and deal of the month can be booked in the OTTO Partner Connect booking portal in four steps:
1. Confirm your booking.
2. Select the appropriate deal and time period.
3. Choose the participating products.
4. Set the discount level.