OTTO DSP
The OTTO Demand-Side-Platform (DSP) gives advertisers and media agencies access to premium advertising inventory and exclusive first-party data from the otto group.
Efficiency and Transparency with the OTTO Programmatic Stack
With the OTTO DSP and our proprietary programmatic stack, we operate independently of external technology providers and third-party data vendors that often increase advertising costs. As a result, you benefit from maximum transparency and highly efficient media budget allocation. Through exclusive access to first-party data from more than 31 million active Otto Group user accounts, we enable precise audience targeting and maximum relevance for high-impact display and digital out-of-home (DOOH) campaigns.
What is a DSP?
A Demand Side Platform (DSP) is a technology solution that enables advertisers to purchase digital advertising inventory in real time across multiple marketplaces. Within the OTTO DSP, campaign parameters can be defined to participate in real-time bidding auctions and efficiently secure the most relevant advertising inventory. The key advantage: automated, data-driven media buying that allows brands to reach highly relevant audiences with accuracy and efficiency.
„With the launch of the OTTO DSP self-service platform, we are specifically addressing the needs of media agencies. Leveraging exclusive first-party data from more than 31 million active Otto Group user accounts, we enable highly precise targeting and efficient campaign management.“
„We tested the capabilities of the new OTTO DSP as part of an autumn campaign for one of our tourism clients. Thanks to the new otto group data offering, we were able to address our value audience with exceptional precision, which was reflected in the campaign’s outstanding performance.“
OTTO DSP in a nutshell
High-Impact
Advertising Environments
Benefit from brand-safe and effective advertising environments through direct access to the OTTO Publisher Network.
Exclusive
First Party Data
Erreichen Sie Ihre Zielgruppen präzise und steigern Sie Relevanz sowie Markenbekanntheit nachhaltig durch Targeting basierend auf belastbaren First-Party-Daten.
Efficient
Media Spend
Thanks to OTTO’s proprietary publisher network, you benefit from maximum transparency and highly efficient investment of your media budget.
OTTO Programmatic Infrastructure
Our proprietary technology stack (DSP, SSP and DMP) optimizes campaign performance and unlocks innovative targeting capabilities — including in a cookieless future.
Future-Proof
Advertising Experiences
Rely on privacy-first standards, flexibility and industry-proven technology to drive cross-campaign efficiency in an increasingly fragmented advertising landscape.
Tailored
Campaign Control
Leverage audience-based targeting solutions to increase visibility, engagement and campaign effectiveness
Understand Audiences. Reach them Future-Proof.
The Otto Group data pool is built on more than 31 million active user accounts and combines tracking, CRM and transaction data from 11 otto group shops. These signals are consolidated into cross-shop audience profiles, enabling precise targeting across the entire customer journey. Our data strategy is primarily based on mobile identifiers and enhanced by alternative identity solutions such as ID5. This makes our targeting offering independent of third-party cookies – privacy-compliant, flexible and built for the future. Talk to our experts
Targeting segments
Our Offering for Data-Driven Advertising
Based on otto group first-party data, we enable a wide range of audience segments for tailored campaign strategies.
Personas
Characteristics and attributes of specific customer groups. E.g. iOS-users, New Parents, Early Adopters.
Demographics
Quantifiable characteristics of individuals. Examples: Age, Gender
Contextual
Contextually relevant content environments aligned with campaign objectives. Examples: Sports, Beauty & Personal Care, Furniture.
Interest
General interest in a broader topic or brand. Example: Winter Sports Interest (users who have viewed, added to cart or purchased products in relevant categories within the last 180 days).
Intent
Purchase intent within a specific product category. Example: TV Purchase Intent (users who viewed products in this category more than five times within the last 90 days or added a product to their cart at least once).
Recommended Advertising Solutions via the OTTO DSP
With the OTTO DSP and our proprietary programmatic stack, we provide advertisers with effective solutions across the entire marketing funnel – from building brand awareness to driving purchase decisions.
Through exclusive access to comprehensive Otto Group audience data, we enable precise targeting and maximum relevance for high-impact display and digital out-of-home (DOOH) campaigns.
Benefit from premium inventory, extensive reach and exclusive retail data.
The OTTO DSP offers flexible deployment options – whether as a fully managed service or through a self-service model. This enables us to provide tailored advertising solutions for agencies as well as both endemic and non-endemic advertisers.
Maximize the performance of your digital advertising with intelligent technology and premium data designed to deliver outstanding campaign results.
*Managed Service only
Digital out of Home*
Digital out of Home (DOOH) bei OTTO kombiniert reichweitenstarke DOOH-Standorte mit hochwertigen Targetinglösungen und First-Party-Daten von 31 Mio. aktiven Nutzerkonten der Otto Group.
Erreichen Sie Ihre Zielgruppe mit großflächigen, digitalen Außenwerbeflächen erstklassiger Publisher-Partner wie Ströer und SSP1 an attraktiven DOOH-Standorten wie Einkaufszentren, Bahnhöfen, U- und S-Bahnstationen, Flughäfen, Tankstellen und Arztpraxen.
Erfahren Sie hier mehr zu Digital out of Home.
Sponsored Display Ads
Als endemischer Werbetreibender, der Produkte bei OTTO verkauft, können Sie mit Sponsored Display Ads Kund*innen sowohl Onsite als auch Offsite erreichen.
Steigern Sie mit Sponsored Display Ads Offsite die Bekanntheit Ihrer Marke und Ihrer Produkte in qualitativ hochwertigen Werbeumfeldern des OTTO Publisher-Netzwerks. Mit Sponsored Display Ads Onsite erreichen Sie Kund*innen mitten im Kaufentscheidungsprozess und inspirieren mit Ihren Produkten in besonders relevanten Umfeldern bei OTTO.
Erfahren Sie hier mehr zu Sponsored Display Ads.
Display Ads
Auch als Werbetreibender, der keine Produkte bei OTTO verkauft, können Sie von den First-Party-Daten der OTTO Group profitieren und mit Display Ads Ihre individuelle Zielgruppe in hochwertigen Werbeumfeldern erreichen.
Über unseren eigenen Programmatic Stack bieten wir Ihnen Zugriff auf attraktive Display-Werbeformate und vielfältige Targetingsegmente für Ihre Marken- und Imagekampagnen.
