Newsletter at OTTO
Effectively boost your brand awareness with the OTTO newsletter. Benefit from prominent placements, extensive reach, and targeted distribution based on customer affinity.
Take advantage of our wide-reaching OTTO newsletter.
The OTTO newsletter is sent to customers who are interested in designated assortments on Wednesdays and Sundays, offering you the ideal platform to strategically show your products and brand.
With a reach of up to 6 million recipients and an open rate of up to 30%, the OTTO newsletter is one of the most effective ways to directly target your audience.
All recipients of the OTTO newsletter have provided GDPR-compliant double-opt-in permission – allowing you to engage up to 1 million relevant recipients per assortment. Through direct links to your products, you can actively support the purchase decisions of this valuable, purchase-ready audience.
Your Benefits of a Placement in the OTTO newsletter
High Reach
Reach up to 1 million assortment-affine customers and increase your brand awareness.
Low Wastage
Leverage targeted distribution to directly reach your relevant audience.
Direct Linking
Support the purchase decision with a link to your product range.
High Engagement
Benefit from an open rate of up to 30% and a click rate of up to 1.6%.