Sponsored Display Ads Onsite
With Sponsored Display Ads onsite, you reach customers in the midst of their purchase decision process, inspiring them with your products in highly relevant environments on OTTO.
Sponsored Display Ads Offsite
With Sponsored Display Ads offsite, you reach new customers in powerful advertising environments, guiding them to your brand or products on OTTO.
Inspire your customers both onsite and offsite.
Sponsored Display Ads (SDA) offer attractive display ad placements that are shown both onsite at OTTO and in the OTTO app, as well as offsite on premium websites.
With Sponsored Display Ads Onsite, you can book prime and prominent ad spaces on OTTO to increase purchase intent. Based on user data and contextual information, your ads are delivered to relevant customers. Actively support your customers’ decision-making process to achieve your marketing goals.
With Sponsored Display Ads Offsite, you can secure premium ad placements outside of OTTO on high-traffic partner sites (e.g., stern.de, handelsblatt.de). Increase the reach and visibility of your brand and products. You’ll reach relevant customers through automated, data-driven targeting.
What are the Benefits of Sponsored Display Ads Onsite and Offsite?
Premium ad placements. Premium data.
First party data from
11.7 M.
OTTO customers
Über
2.6 M.
qualified visits per day on OTTO
More than
1,500
premium web and app offerings as offsite inventory
Reach
95%
of German internet users with Sponsored Display Ads Offsite.
Sponsored Display Ads (SDA) create reach and high visibility, sparking interest in the products you sell on OTTO.
Sponsored Display Ads at a glance
More
Reach
More Reach: Leverage exclusive inventory and benefit from premium placements to boost the visibility of your brand or products.
More
Traffic
More Traffic: Drive increased traffic to your product range and boost views of your product detail pages. Benefit from a sustainably improved organic ranking.
More
Sales
More Sales: Actively guide and influence your customers’ purchase decision process.
New
Audiences
New Audiences: Reach potential new customers and engage your target audience in the right context.
Minimal
Effort
Minimal Effort: Benefit from automated ad creation and algorithm-based campaign management.
More
Insights
More Insights: Gain valuable campaign insights through our detailed reporting.
Achieve your campaign goals thanks to different playout logics.
Achieve your campaign goals thanks to different playout logics from SDA Onsite and Offsite along the marketing funnel. You can also use OTTO’s managed service to set individual targeting based on user, product and context information, depending on the campaign objective.
What booking options are available?
What ad formats do Sponsored Display Ads offer?
Many different advertising formats are available for Sponsored Display Ads to successfully target German internet users. From skyscrapers to medium rectangles and billboards to halfpages – depending on the booking type and onsite or offsite playout, many things are possible.
You can find the latest specifications from OTTO Advertising for the technical and creative design of ad materials in the OTTO Brand Hub.
Sponsored Display Ads onsite
- Skyscraper 160 x 600 px
- Mobile Content Ad: 600 x 300 px / 300 x 150 px
- Billboard: 1940 x 500 px
Sponsored Display Ads offsite
- Various Formats (IAB Standard Ads)
What are Sponsored Display Ads, and how does delivery work at OTTO?
Sponsored Display Ads (SDA) are a full-funnel advertising format based on a Cost-per-Mille (CPM) model. They enable you to run ads both onsite and offsite using OTTO’s proprietary first-party data. Through a specially developed tech stack, OTTO maps the entire programmatic value chain in-house, allowing for efficient and customized optimization of your campaigns.
What does a Sponsored Display Ads campaign cost?
Sponsored Display Ads operate under a dynamic pricing model with a real-time auction process (CPM), where the highest bid determines the purchase price. You can adjust your budget at any time. The media budget is set using a daily budget during booking, which is then invested accordingly.