SDA Self Service
– greater individuality, enhanced performance.
Our optimized self-service offering combines intelligent automation with individual targeting options, allowing you to manage your campaigns precisely and efficiently.
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Sponsored Display Ads Onsite and Offsite
With Sponsored Display Ads, you reach customers in the middle of their purchasing decision process and inspire them with your products in particularly relevant environments on OTTO and across the OTTO Publisher Network.
Activate your customers along the marketing funnel
With Sponsored Display Ads, advertisers secure maximum visibility and relevant ad placements – both onsite and offsite. Our offering covers the entire marketing funnel and enables the targeted delivery of your message across all customer touchpoints.
Depending on your individual campaign goal, you gain access to suitable advertising environments, effective ad placements, and high-quality data segments. This way, you reach your target audience particularly effectively and sustainably increase your campaign success.
Premium ad placements. Premium data.
First party data from
12.5 M.
OTTO customers
Over
3 M.
qualified visits per day on OTTO
More than
1,500
premium web and app offerings as offsite inventory
Reach
95 %
of German internet users with Sponsored Display Ads Offsite.
Sponsored Display Ads (SDA) create reach and high visibility, sparking interest in the products you sell on OTTO.
Sponsored Display Ads at a glance
More
Reach
More Reach: Leverage exclusive inventory and benefit from premium placements to boost the visibility of your brand or products.
More
Traffic
More Traffic: Drive increased traffic to your product range and boost views of your product detail pages. Benefit from a sustainably improved organic ranking.
More
Sales
More Sales: Actively guide and influence your customers’ purchase decision process.
New
Audiences
New Audiences: Reach potential new customers and engage your target audience in the right context.
Minimal
Effort
Minimal Effort: Benefit from automated ad creation and algorithm-based campaign management.
More
Insights
More Insights: Gain valuable campaign insights through our detailed reporting.
New: SDA in Self Service with extended targeting and creative options
Our optimized self-service offering provides greater individuality, more options, and enhanced performance. Use individual targetings, automated features, and new creative templates to manage your self-service campaigns and performance even more efficiently.
With the new retargeting solution, you can now also reach interested non-buyers and thus specifically increase your conversion rates. And the best part: Our new product-dynamic Creative Templates automatically and appropriately showcase your offers – without additional creation costs and with quick campaign setup directly in OTTO’s Partner Portal.
Discover the new SDA offering now and take your performance at OTTO to the next level! Find out more in the webinar or get personal advice.
âź© Register for the webinar
Many different advertising formats are available for Sponsored Display Ads to successfully target German internet users. From skyscrapers to medium rectangles and billboards to halfpages – depending on the booking type and onsite or offsite playout, many things are possible.
You can find the latest specifications from OTTO Advertising for the technical and creative design of ad materials in the OTTO Brand Hub.
Sponsored Display Ads onsite
- Skyscraper 160 x 600 px
- Mobile Content Ad: 600 x 300 px / 300 x 150 px
- Billboard: 1940 x 500 px
Sponsored Display Ads offsite
- Various Formats (IAB Standard Ads)
What are Sponsored Display Ads, and how does delivery work at OTTO?
Sponsored Display Ads (SDA) are a full-funnel advertising format based on a Cost-per-Mille (CPM) model. They enable you to run ads both onsite and offsite using OTTO’s proprietary first-party data. Through a specially developed tech stack, OTTO maps the entire programmatic value chain in-house, allowing for efficient and customized optimization of your campaigns.
What does a Sponsored Display Ads campaign cost?
Sponsored Display Ads operate under a dynamic pricing model with a real-time auction process (CPM), where the highest bid determines the purchase price. You can adjust your budget at any time. The media budget is set using a daily budget during booking, which is then invested accordingly.