Sponsored Product Ads
on OTTO
Promote your products in top positions within OTTO’s search results, product listings, or related articles on product detail pages.
Boost your sales.
Reach OTTO customers with genuine purchase intent – right at the moments that influence their decisions the most. With Sponsored Product Ads (SPA), you can highlight your products, boost sales, and effectively achieve your performance goals.
What are Sponsored Product Ads?
Reach relevant customers, increase conversions.
On average
7 Clicks
per second on SPA at OTTO
Over
2.3 M.
visitors daily at OTTO
Benefits of SPAs
Over
5 B.
ad impressions solely on OTTO
Sponsored Product Ads are cost-per-click (CPC) ads designed to promote individual product listings on OTTO. You can set up a campaign in just a few minutes and control how much you want to spend on your bids and budgets. Futhermore you can easily measure the performance of your ads.
Interested? Let‘s talk!
Overview of Sponsored Product Ads
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Visibility
With this performance-oriented advertising solution you stand out from the competition and attract the attention of potential customers.
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Traffic
SPAs are displayed in highly relevant contexts, driving high-quality traffic to the products you promote.
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Sales
With SPAs, the generated sales can also have positive effects on organic ranking and the overall sales of your products.
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Control
Advertising spaces are allocated through an auction-based system. With the CPC-based billing model, SPAs are efficient, cost-effective, and fair.
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Transparency
You control your bid amounts and budget. Through reports with all relevant KPIs, you can measure your advertising success.
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Time
Your advertising materials are generated automatically based on product information—saving you valuable time and allowing your campaign to go live quickly.
The SPA Forecast Report: Now available for all partners!
Use the SPA Forecast Report to identify your products with the greatest potential for Sponsored Product Ads. Gain valuable insights into your product performance, including a current position rating using a traffic light system and CPC bid recommendations to improve your product placements.
More efficient advertising with Keyword Targeting for SPA
With Keyword Targeting, you can align your product ads with specific search queries, manage your campaigns more precisely and strategically, and reach your target audience even more effectively.
Keyword Targeting is a strategic tool. Use it purposefully – for example, to promote your product during launch, fuel growth, or increase conversion. Start with a low-threshold research of suitable search terms, e.g., via the auto-suggest function of the shop search, the category filter or the search term analysis in the OTTO Partner Connect (OPC). This analysis forms the basis for targeted campaign management.
Automatic Targeting
Keyword Targeting
Advantages
Our recommendation: Combine an automatic SPA campaign with a Keyword Targeting campaign. Thanks to this setup, you can significantly increase both effectiveness and efficiency. It maximizes reach while simultaneously optimizing the cost structure of your advertising measures. We would be happy to help you define the right strategy for you.
“Our figures prove that advertisers can significantly increase the relevance of their placed product ads through Keyword Targeting. With this, we offer partners another strong option, in addition to the already high-performing context-based targeting, to boost the sales of their assortments.”
Sponsored Product Ads: Where will your ads appear?
Your Sponsored Product Ads are displayed at the top of or within product listings, search results pages, and product pages – both on desktop and mobile devices. For more information about the individual placements, please refer to the box on the right side.
When customers click on your ads, they are directed to the product detail page of the promoted item.
SPAs on Product Listings
Max. 11 slots
Placement 1, 2, 8, 16, 24, 32, 40, 48, 56, 64, 72
- Based on the items in the product listing
- Products relevant to the context of the page
- View example product listing at OTTO
SPAs on Search Results Pages
Max. 11 slots Placement 1, 2, 8, 16, 24, 32, 40, 48, 56, 64, 72
- Based on the items on a search results page
- Products relevant to the context of the search results
- View example search results page at OTTO
SPAs on Product Detail Pages
Max. 30 slots- Based on the source article
- Products relevant to the context of the article
- Discover example product detail pages at OTTO
More information about Sponsored Product Ads at OTTO
What does a Sponsored Product Ads campaign cost?
Sponsored Product Ads is a performance-based advertising format charged on a CPC (Cost-per-Click) basis. Costs are only incurred when customers click on an ad. Sponsored Product Ads campaigns do not have any monthly or upfront fees. You can set both the total budget and the maximum CPC you’re willing to pay for a click on your ad. The more competitive your bid, the more likely your ad will be displayed. The minimum CPC is currently 20 cents, but the actual CPC depends on the competition in the specific product category.
How do I create a Sponsored Product Ads campaign?
With the SPA Forecast Report, you can identify the products with the greatest potential for top SPA placement and optimize their position with valuable insights into product performance and CPC bid recommendations.
How can I manage the performance of a Sponsored Product Ads campaign?
You can continuously optimize your performance. We offer a detailed SPA report to analyze your campaign, listing all relevant KPIs, such as ROAS, clicks, CPC, ad spend, and more.
Additionally, we have created a comprehensive SPA Guide for you. This guide serves as your daily reference for all relevant SPA product information. It walks you through setting the right strategy for your products, creating an SPA campaign, optimizing campaigns, and much more.
You can find the guide in the OPC Helpdesk and in OPC under “Services” › “Book Service” › “Sponsored Product Ads” and then click “Learn more.”