Sponsored Product Ads
on OTTO
Promote your products in top positions within OTTO’s search results, product listings, or related articles on product detail pages.
Now even more visibility and relevance
Increase your sales with Sponsored Product Ads, which now enable even more relevant product placements thanks to AI optimization with up to 26% higher CTR and up to 150% more impressions.
⟩ Learn more
Sponsored Product Ads with forecast report
Use the new SPA forecast report to identify your products with the greatest potential for Sponsored Product Ads and use your campaign budget even more effectively.
⟩ Learn more
Boost your sales.
Reach more OTTO customers with genuine purchase intent at the peak of their attention during the product discovery and decision-making process.
We’ll show you how to make the most of Sponsored Product Ads (SPA) to increase the visibility of your products on OTTO and achieve your performance goals.
What are Sponsored Product Ads?
Reach relevant customers, increase conversions.
On average
5 Clicks
per second on SPA at OTTO
Over
2.3 M.
visitors daily at OTTO.
Benefits of SPAs
Over
3 B.
ad impressions solely on OTTO.
With Sponsored Product Ads, you can reach OTTO customers with genuine purchase intent at the peak of their attention during the product discovery and decision-making process.
Increase the visibility of your products through prime placements and achieve your performance goals.
Overview of Sponsored Product Ads
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Visibility
More Visibility: With this performance-oriented advertising solution, you can stand out from the competition and be seen by potential customers.
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Traffic
More Traffic: SPAs are displayed in highly relevant contexts, driving high-quality traffic to the products you promote.
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Sales
More Sales: With SPAs, the generated sales can also have positive effects on organic ranking and the overall sales of your products.
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Control
More Control: Advertising spaces are allocated through an auction-based system. With the CPC-based billing model, SPAs are efficient, cost-effective, and fair.
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Transparency
More Transparency: You control your bid amounts and budget. Through reports with all relevant KPIs, you can measure your advertising success.
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Time
More Time: Your advertising materials are generated automatically based on product information—saving you valuable time and allowing your campaign to go live quickly.
The SPA Forecast Report: Now available for all partners!
Use the SPA Forecast Report to identify your products with the greatest potential for Sponsored Product Ads. Gain valuable insights into your product performance, including a current position rating using a traffic light system and CPC bid recommendations to improve your product placements.
Now even more relevant ads
With the advancement of our proven Sponsored Product Ads technology, we enable you to deliver your ads even more precisely and at an even more relevant moment.
Our semantic search engine continuously evolves, understanding the meaning behind search terms and recognizing synonymous keywords. This allows customers to find relevant products faster, while you, as an advertiser, boost the visibility and performance of your Sponsored Product Ads.
Sponsored Product Ads on OTTO now perform even better:
Sponsored Product Ads: Where do your ads appear?
Your Sponsored Product Ads are displayed on both desktop browsers and mobile devices on otto.de and in the OTTO app.
When customers click on your ads, they are directed to the product detail page of the promoted item.
SPAs on Product Listings
Max. 11 slots
Placement 1, 2, 8, 16, 24, 32, 40, 48, 56, 64, 72
- Based on the items in the product listing
- Products relevant to the context of the page
- View example product listing at OTTO
SPAs on Search Results Pages
Max. 11 slots Placement 1, 2, 8, 16, 24, 32, 40, 48, 56, 64, 72
- Based on the items on a search results page
- Products relevant to the context of the search results
- View example search results page at OTTO
SPAs on Product Detail Pages
Max. 15 slots- Based on the source article
- Products relevant to the context of the article
- Discover example product detail pages at OTTO
More information about Sponsored Product Ads at OTTO
What does a Sponsored Product Ads campaign cost?
Sponsored Product Ads is a performance-based advertising format charged on a CPC (Cost-per-Click) basis. Costs are only incurred when customers click on an ad. Sponsored Product Ads campaigns do not have any monthly or upfront fees. You can set both the total budget and the maximum CPC you’re willing to pay for a click on your ad. The more competitive your bid, the more likely your ad will be displayed. The minimum CPC is currently 20 cents, but the actual CPC depends on the competition in the specific product category.
How do I create a Sponsored Product Ads campaign?
With the SPA Forecast Report, you can identify the products with the greatest potential for top SPA placement and optimize their position with valuable insights into product performance and CPC bid recommendations.
How can I manage the performance of a Sponsored Product Ads campaign?
You can continuously optimize your performance. We offer a detailed SPA report to analyze your campaign, listing all relevant KPIs, such as ROAS, clicks, CPC, ad spend, and more.
Additionally, we have created a comprehensive SPA Guide for you. This guide serves as your daily reference for all relevant SPA product information. It walks you through setting the right strategy for your products, creating an SPA campaign, optimizing campaigns, and much more.
You can find the guide in the OPC Helpdesk and in OPC under “Services” › “Book Service” › “Sponsored Product Ads” and then click “Learn more.”